The MTV EMAs looked great on TV. In person, it was a drag

How did such a hugely anticipated event fall so flat?

Dear readers — Did you manage to catch the 2024 MTV EMAs over the weekend? The awards ceremony coming to Manchester was a big deal, bringing in a “massive boost” to the local economy and attracting thousands of viewers across the globe. Mollie was in the crowd as it all unfolded — though she was disappointed to find that the real-life event didn’t exactly measure up to expectations. Behind the glitz and glam of the edited production the rest of us saw on our TV screens was a poorly-paced and at times awkward awards show that failed to build a sense of anticipatory excitement in its audience. How did the producers manage to get it so wrong? Go behind the scenes with Mollie down below.