Skip to content
Sign In Subscribe

Social Subscriptions

Quality local journalism, for those who need it

Start a conversation › See how it works

What are social subscriptions?

Our social subscriptions give your company the opportunity to make a real change through funding subscriptions for disadvantaged or disenfranchised groups.

  1. You choose who

    An audience, the cities and how many subscriptions to fund.

  2. We do the rest

    Promotion, a custom-built and branded sign-up page, and eligibility checks.

  3. You see the impact

    A report on sign-ups and readership to share.

Case study

Postcode Lottery fund subscriptions for 16–25‑year‑olds

In September 2026, we partnered with Postcode Lottery to fund over 400 Mill subscriptions for 16–25-year-olds, as part of their commitment to build stronger local communities and provide young people access to quality journalism amid the growth of misinformation.

01

In the newsletter

Newsletter announcement: The Mill partners with Postcode Lottery to fund free subscriptions for 16 to 25 year olds, with a button to claim one
Launch announcement in our newsletters, with a direct link to claim.
02

On our site

Calls to action in articles and across our site.
03

A dedicated brand page

The co-branded Mill and Postcode Lottery sign-up page, with age verification
A co-branded sign-up page with built-in age verification, to guarantee the subscriptions are reaching the target audience.

National campaigns

Interested in national opportunities?

Our partnership with Postcode Lottery was a national campaign. Across all seven Mill Media titles, Postcode Lottery funded 1,150 subscriptions for young people around the country.

1,150
Subscriptions funded nationally

One targeted campaign: maximum reach, maximum impact.

Learn more about national opportunities ›

As featured in

Press Gazette article: Mill Media receives £100,000 from Postcode Lottery to fund subscriptions for under-25s
Press Gazette, September 2026. Read the article ›

Uptake at a glance

600
sign-ups in the first 24 hours
400+
Mill subscriptions funded
55%
open rate among these readers
Mill Media stood out because its model puts local communities at the heart of its journalism
David Miller, Postcode Lottery, in Press Gazette

Why it’s good for your brand

  1. 01Impact you can measure
  2. 02Credit from a trusted voice
  3. 03A lasting local legacy

Who could you fund?

We’ll build a custom campaign around the community that matters to you.

For example

  • Young people
  • Students
  • Care leavers
  • Community groups

…or any community you’d like to support. Tell us who you want to reach.

Talk to our team about social subscriptions.

socialsubs@millmediaco.uk